“The World’s Lost Its Colour — We’re Bringing It Back.”
We partner with property owners, investors, and landlords to turn ordinary rentals into boutique experiences.
Whether short-term stays, co-living homes, or creative hotels — our spaces are designed to inspire people and perform better financially.
What We Do — We Turn Ordinary Rentals into Living Experiences
We transform everyday properties into boutique-style homes that inspire, connect, and perform.
From short-term stays to co-living communities, we breathe life into underperforming rentals — creating spaces that attract higher occupancy, better guests, and stronger returns.
For landlords, developers, and investors, this means:
Reliable rent from a professional hospitality partner
Zero management headaches — we handle everything, from design to daily operations
Long-term stability with a trusted tenant brand that treats your property like our own
We don’t just rent — we revitalize. Every unit becomes part of a bigger story: making cities more colorful, creative, and human again.
Why We Do It? — Because the World Lost Its Color
We started What The Betty’s because we saw what the hospitality and housing world had become:
Generic, gray, profit-driven spaces with no warmth, no soul, and no connection.
People crave something real again — places that make them feel seen, connected, and inspired.
And property owners deserve partners who care about their assets like they care about their guests.
We believe real estate can do more than generate income — it can revive communities, give people a sense of belonging, and spark the same joy we used to feel before everything turned corporate.
Our mission is to bring that magic back, one property at a time.
How Exactly we do it differently?
We’ve built a model that bridges hospitality, real estate, and human experience.
Here’s how we make it work — for you and your guests:
Design-Driven Spaces: We redesign and style every unit to reflect our signature boutique feel — modern, local, and full of life.
Full-Service Management: From guest communication and cleaning to maintenance and marketing, we handle every detail in-house.
Performance Optimization: Our systems use dynamic pricing, high-conversion listings, and brand recognition to maximize occupancy and revenue.
Long-Term Partnership: We sign multi-year leases or co-hosting agreements, ensuring your property performs year-round while you enjoy hands-off profits.
In short: you own it, we operate it, and everyone wins.
“We’re not just tenants — we’re your partners in care.
As a professional hospitality brand, we maintain your property to exceptional standards because our reputation depends on it.
Think of us as an on-site property manager who pays you to relax.”
How do you benefit?
“We’re your dream tenant — one who pays on time, upgrades your property, and never moves out.”
-
You’re not renting to random guests. You’re partnering with a registered business that treats your property like our own.
We handle it all — upkeep, inspections, cleaning, guest management — ensuring your space is always in immaculate shape.
We have to keep it beautiful. It’s our brand, our business, and our reputation. -
No more late-night calls or repair chaos.
We handle all regular maintenance and repairs under $2,000 USD, from fresh paint to small fixes — on our dime.
You get the peace of mind of a pristine property without ever lifting a finger. -
Say goodbye to unpredictable tenants.
We sign year long leases, pay on time every time, and ensure consistent cash flow.
No management hassle, no vacancy worries — just predictable, stable income you can count on. -
No more tenant screening, no renewals, no turnover.
We treat your property as a long-term home for our guests and our brand — ensuring continuity, care, and commitment.
You get reliability; we get a beautiful space to share with the world.
It’s a partnership where everyone wins.
The world loves us!
-
Extremely welcoming and wow what a design! It's like living at a hotel full time!
Andrea H.
-
Just moved to Copenhagen, had no idea where to stay, Betty's hooked me up good, while i study for the next 2 years! Truly home away from home.
Martin G.
-
I was so tired of managing tenants and errands all the time. Betty's reached out, i gave their solution a shot and wow, i can actually just relax now and collect truly passive income from my properties.
John D.
Expansion plans?
From boutique stays to soulful communities — our journey is about growth with purpose.
We start small: one beautiful home at a time, creating spaces that connect travelers and locals through warmth and design.
As we expand, we’re building vibrant co-living communities and intimate boutique hotels — places that feel less like properties, and more like home, anywhere in the world.
Boutique Short-Term Rentals
Curated, design-led stays in the world’s most inspiring neighborhoods.
Co-Living for Modern Humans
Shared homes for young professionals and creatives who crave connection and comfort.
Global Footprint
Expand to Copenhagen, Lisbon, New York, and LA — boutique, local, artistic, always soulful.
Hotels & Event Spaces
Signature 10+ unit boutique buildings that bring people together — for art, work, and memory-making.
“Our goal isn’t to have the most stays in the world.
It’s to have the most meaningful ones.”
Our Story.
What The Betty’s was born out of a shared dream — and a little rebellion.
Founded by Marc and Beatrice, lifelong entrepreneurs and real estate operators, our journey started in Copenhagen.
We began wholesaling properties across all states in the U.S, learning the mechanics of real estate from the inside out.
But we always knew our purpose wasn’t just to deal properties — it was to build something worth feeling.
Named after Beatrice, “Betty’s” is our love letter to creativity, humanity, and second chances.
We want to bring back that colorful, warm world we all miss — one stay, one story, one city at a time.
“We don’t just build spaces — we build belonging.”
Our locations
Start today
☆
Start today ☆
Ready to join the club.
Become part of a new generation of hospitality — one that values creativity, connection, and purpose.
Whether you’re a property owner, investor, or dreamer — we’d love to build something beautiful together.
We’re not just collecting properties
we’re building a global network of boutique homes, co-living spaces, and creative hotels that bring people closer.
Let’s talk about how your property, capital, or ideas can become part of that vision.